Upwork Lead
Generation
1-15 February 2026 Performance Report
Shevchenko Alex
1-15 February 2026 Report
Performance Overview
100
Proposals Sent
23 Viewed
Upwork Avg: 20,45%
4 Chats Started
Upwork Avg: 2,92%
2 Calls Conducted
0 Contract Started
Insight: Conversion rates for Views (42%) and Chats (22%) are significantly outperforming Upwork industry averages, indicating strong proposal relevance and effective initial messaging.
Shevchenko Alex
Confidential
1-15 February 2026 Report
Investment Breakdown
Total Connects Cost
Weekly Spend
Cost per View
Cost per Lead (Chat)
Cost per Call
Cost per Contract
All costs calculated based on Upwork Connects expenditure.
Shevchenko Alex
Confidential
1-15 February 2026 Report
Our Actions
CRO for Cover Letter Templates
Removed non-essential information from proposals, including availability limits and project capacity notes, to keep the focus
strictly on value, relevance, and problem-solving for each client.
Retrospective Analysis
This week, I conducted a detailed analysis of the Upwork market and client behavior based on submitted proposals and resulting interactions.
Initial statistics were collected at the beginning of the week and then reviewed again today to assess changes over time.
Shevchenko Alex
Confidential
1-15 February 2026 Report
Conclusions
Funnel Performance
Conversion rates to views and chats
Key observations (last 7 days):
Last week cover letter views: 11
Clients who viewed without responding: 4
Clients who sent a single message: 3
Clients who sent multiple messages: 2
Clients who start chatting: 2
This distribution confirms that proposals are reaching relevant decision-makers, with a meaningful share of clients engaging beyond an initial reply.
Shevchenko Alex
Confidential
1-15 February 2026 Report
Conclusions
Reduced Ad Spend with Sustained Visibility
Budget Optimization
This week, we managed to significantly reduce our advertising spend. This week's budget was $115, compared to $305 in the first week. This indicates that we selected an effective job-search and bidding strategy from a budget efficiency perspective. At the same time, we continue to receive a solid number of views, which suggests a good fit with our target leads.
The low overall response rate is primarily driven by client quality rather than proposal quality. A large share of clients either do not message any applicants or contact only one freelancer, which significantly reduces the probability of receiving a reply on those jobs.
However, for jobs where clients reach out to more than one freelancer, our response rate is 50%. In other words, among postings where clients actively engage with multiple candidates, we receive a reply in half of the cases.
Shevchenko Alex
Confidential
1-15 February 2026 Report
Path Forward
Keyword-Level Job Analysis
This week, we will analyze keywords and patterns across active job posts to refine targeting and improve proposal relevance at the search and discovery level.
Proposal Template Review (Live)
During a live call, we will review and refine cover letter templates together, aligning structure, tone, and positioning with real client responses and current market expectations.
Shevchenko Alex
Confidential
1-15 February 2026 Report
Next Steps
Lead Generation System
Personalized Outreach
I will try to use Wappalyzer & Pagespeedwebdev to adapt proposals based on detected client tech stacks, platforms, and tools used on their websites. This allows for more relevant messaging while maintaining scalability across outreach efforts.
Shevchenko Alex
Confidential